Petable is a premium pet food brand founded by Ali Iqbal and Ali Waheed, born from a passion for animal health and a commitment to raising the standard of pet nutrition in Pakistan. Backed by the legacy and strength of the Waheed Sons Group, Petable is built on a foundation of trust, quality, and innovation.

Established in 1947, Waheed Sons Group is a construction powerhouse and one of Pakistan’s most respected business conglomerates. As the official partner of Porta, it leads the country in the import and distribution of high-quality sanitary ware. The group’s diversified portfolio also includes premium wooden flooring solutions under the brand Milano Flooring, distributed nationwide, and a dynamic partnership with Koyo Elevators, operated under Milano Technologies, which has emerged as Koyo’s fastest-growing partner in the region.

With this legacy of excellence behind it, Petable brings world-class standards to pet nutrition. Every recipe is vet-formulated, lab-tested, and crafted with real meat and functional ingredients to support complete and balanced pet health. Whether it’s kidney support, joint health, or digestive care, Petable is redefining what it means to feed your pet right.

Strong roots. Modern nutrition. Trusted care. That’s Petable.

Mission Statement

To provide safe, nutritious, and delicious pet food made with natural, high-quality ingredients, ensuring the well-being of pets while making premium pet food affordable and accessible.

Our Vision

To become the leading premium pet food brand in Pakistan and beyond, recognized for quality, transparency, and affordability, while contributing to the growth of the local pet industry.

Core Values

Nutrition First: We prioritize pet health with balanced, natural ingredients.

Transparency: Clear labeling and honest sourcing—no hidden fillers or harmful additives.

Affordability: Premium nutrition at half the price of imported brands.

Local Growth: Supporting Pakistani businesses and reducing dependency on imports.

Sustainability: Reducing food waste by using responsibly sourced ingredients.